🚀 Semler Scientific Surges 14% After Hiring Bitcoin Strategist & Setting Bold BTC Goals
Investors Applaud Aggressive Crypto Strategy Amid Market Weakness
By Stephen Alpher | Updated: June 20, 2025
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Key Highlights:
$BTC 📈 Semler Scientific (SMLR) stock jumps 14% after announcing a new Bitcoin hire and ambitious acquisition targets.
🧑💼 Joe Burnett joins as Director of Bitcoin Strategy, reinforcing the company’s crypto-focused vision.
🪙 Target set: 105,000 Bitcoins by 2027. Currently holding 4,449 BTC (~$462M).
📉 Despite today’s surge, SMLR is still down 33% YTD, with shares trading below BTC asset value.
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Semler Scientific (NASDAQ: SMLR) thrilled investors late Thursday with the appointment of Joe Burnett to a newly created position: Director of Bitcoin Strategy. This move aligns with its aggressive treasury policy as the healthcare equipment company continues to pivot toward crypto dominance.
Alongside Burnett’s appointment, Semler revealed ambitious Bitcoin acquisition goals:
🎯 10,000 BTC by end of 2025
🎯 42,000 BTC by end of 2026
🎯 105,000 BTC by end of 2027
> “Joe is an analytical thought leader in Bitcoin,” said Chairman Eric Semler. “His expertise will be instrumental as we pursue long-term value for our shareholders.”
Burnett, known for his work at Unchained and his advocacy for Bitcoin as a superior monetary technology, is expected to steer Semler’s crypto strategy with precision.
Despite Bitcoin dipping slightly below $104,000, SMLR shares spiked on Friday, signaling investor confidence in the company’s bold direction — even while other BTC-related stocks traded in the red.
With common share issuance off the table due to valuation concerns, analysts speculate Semler may adopt alternative fundraising tactics, like issuing preferred shares, mirroring MicroStrategy’s Michael Saylor.
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📊 Market Snapshot:
SMLR: +14% (Friday Close)
YTD: -33%
BTC Holdings: 4,449 BTC
Target: 105,000 BTC by 2027
Current BTC Price: ~$104,000
