#XSuperApp Elon Musk's X, formerly known as Twitter, is evolving into a super app, often referred to as an "everything app". This concept is popular in Asia, with WeChat being a prime example, offering a wide range of services including¹:
- *Messaging and Social Connection*: X's existing social media platform will serve as the foundation for its super app ambitions.
- *Payments*: X has partnered with Visa to build its payment solution, X Money, enabling transactions between users and potentially supporting multiple payment options.
- *Financial Services*: The platform may offer high-yield money market accounts, lending, investments, and crypto transactions in the future.
- *E-commerce*: X aims to cultivate e-commerce experiences, potentially allowing users to make purchases directly on the platform.
- *Trading and Investment*: X is expected to introduce trading and investment features, positioning itself as a competitor to existing financial platforms.
Musk's vision for X is to create a one-stop destination for various services, making it an essential part of users' daily lives. With licenses secured in 14 US states and partnerships with major players like Visa, X is making progress toward its super app ambitions. However, regulatory hurdles and competition from established players may pose challenges to its success.² ³