#XSuperApp

The everything app

The global battle of tech giants is now taking place on mobile super-apps: what they are and how they can change our daily lives

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Andreea Bădoiu

April 24, 2025

| Updated: April 25, 2025, 13:57

The battle for global supremacy among tech giants is not only about Artificial Intelligence but also about building platforms that encompass as many services as possible, thus attracting users towards a digital future increasingly left in the hands of industry corporations. These applications are called Super-Apps or Everything Apps and offer a wide range of services to those who use them, from social media and messaging to e-commerce services and bank transfers.

Basically, an Everything App is a kind of “digital oasis” where users can perform most of the operations they carry out on the Internet, which makes the time spent in the app longer. If you have everything just a few clicks away, there’s no need to visit other platforms, so you will quickly become one with the ecosystem used.