The X platform (formerly known as Twitter) is accelerating its steps towards becoming a comprehensive Super App, leveraging financial licenses it recently obtained in several U.S. states, allowing it to offer payment and money transfer services within the app. Notably, the user interface has begun to show new elements related to the 'Payments' feature, which enhances speculation that X is on the verge of launching a comprehensive financial wallet.
In parallel, tests have been observed on the X TV platform, which aims to provide live video content within the platform, including live broadcasts of events and programs, as well as content from content creators. This move is part of an integrated strategy to combine media, messaging, financial transfers, and interactive content into one platform.
Despite these developments, X faces real challenges related to privacy and trust, especially with growing concerns about how user data is used within a multifunctional app. The digital culture in the West also differs from successful Asian models like WeChat, where users prefer specialized applications. However, Elon Musk's vision is based on building an integrated digital environment that could change the way individuals interact with money, communication, and content. The most pressing question now is: Will X succeed in achieving this radical transformation in a strict regulatory environment?