New-to-world product validation isn't quantitative—it's visceral. Here's how to run powerful user interviews:

+ Always have two people on customer calls: one lead interviewer and one dedicated note taker.

+ Video is essential. You need to see people's non-verbal expressions.

+ Look for 'excitement': moments when users get excited about what you're describing. Are they leaning in? Are their eyes lighting up?

Validation isn't in polite nods or survey responses. It's in specific phrases:

+ “How much does this cost?”

+ “Can you send me the contract?”

+ “When can I go live?”

If you're not hearing these, keep iterating. "If it's not a 'hell yes,' it's a 'hell no.'"

This approach is even more crucial in web3, where we're building entirely new experiences. Keep iterating until you find that unmistakable moment of “I need this now.”