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Kirkland’s, Inc. (NASDAQ: KIRK) has announced its financial results for the first quarter of fiscal 2025, highlighting a period marked by challenges and strategic shifts. The company is undergoing a significant transformation, including a corporate reorganization and changes to its board of directors, as it navigates a difficult retail environment.

Kirkland Reports Decline in Net Sales in Q1 FY’25

In the first quarter of fiscal 2025, Kirkland’s, Inc. experienced a decline in net sales, reporting $81.5 million compared to $91.8 million in the same period last year. This figure fell short of the anticipated revenue of $91.59 million. The decrease was attributed to a drop in both e-commerce and comparable store sales, compounded by a reduction in store count by approximately 5%. Comparable sales saw an 8.9% decline, with e-commerce sales plummeting by 26.7%. The company also reported a gross profit margin of 24.9%, down from 29.5% in the previous year, primarily due to increased promotional activities and higher store occupancy costs.

Despite these challenges, Kirkland’s CEO Amy Sullivan noted some positive trends, particularly in the performance of Kirkland’s Home stores, which saw a 3% increase in comparable store sales in May compared to the previous year. However, the overall operating loss for the quarter was $10.5 million, a significant increase from the $7.5 million loss reported in the prior year. The adjusted EBITDA loss was $7.9 million, compared to a loss of $4.5 million in the previous year.

The company also reported a net loss of $11.8 million, or $0.54 per diluted share, which was slightly better than the expected EPS loss of $0.5 but still a deterioration from the $8.8 million loss, or $0.68 per diluted share, in the prior year. The diluted weighted average shares outstanding increased to 22.1 million, largely due to Beyond, Inc.’s acquisition of additional shares. This increased share count impacted the EPS comparison to last year.

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Kirkland Focused on Transformation Strategy to Realign Business

Looking ahead, Kirkland’s, Inc. is focusing on a comprehensive transformation strategy to realign its business for improved performance and profitability. The company has announced plans to rebrand as The Brand House Collective, reflecting its evolution into a multi-brand retail operator. This change is pending shareholder approval and is part of a broader effort to strengthen its partnership with Beyond, Inc. and to optimize its asset portfolio.

CEO Amy Sullivan emphasized the importance of these strategic initiatives, which include enhancing inventory productivity, accelerating brand conversion, and closing underperforming assets. While these actions are expected to impact near-term performance, the company believes they will create significant long-term value for shareholders. The recent expansion of the credit agreement with Beyond and the amended collaboration agreements are part of the financial strategy to support these transformation efforts.

The company is also addressing operational disruptions, such as the tornado damage to its Jackson, Tennessee distribution center, which affected its e-commerce operations. Kirkland’s is working with insurance carriers to assess the financial impact and recovery options.

As the company navigates these challenges, it remains committed to leveraging its strategic partnerships and reimagining its future as a leader in the home and family brand space.

Disclaimer: The author does not hold or have a position in any securities discussed in the article. All stock prices were quoted at the time of writing.

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