Binance's campaign focuses on promoting the passage of the GENIUS Act in the U.S. Senate on June 17, 2025, which is a bill to establish a regulatory framework for stablecoins.

Binance explained that the law will contribute to:

Enhancing the United States' position as a global leader in digital currencies,

Accelerating payment transactions,

Opening new opportunities for innovation and marketing in industries related to stablecoins.

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Highlights from Binance's content:

1. Industry support: The campaign described the law's goal as "enabling the U.S. to lead globally in digital currencies," with the potential for immediate payment settlement instead of waiting days.

2. Market forecasts: Nick Tomaino, founder of 1confirmation, emphasized that this law could push the market value of stablecoins to achieve growth of up to ten times.

3. Emission ban: The law includes a ban on non-financial companies (such as Meta or Amazon) from issuing their own stablecoins unless they coordinate with regulatory bodies.

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🧩 Why is Binance promoting the campaign?

Binance believes that the law will enhance the regulatory environment for digital currency transactions, providing users with greater confidence and increasing demand for its services.

Additionally, it is in Binance's interest to serve as the "regulatory infrastructure" that will support stablecoins and pave the way for major companies to enter.