Why are CEXs generally enthusiastic about sponsoring events and charitable activities that are difficult to see direct returns in the short term?

Compared to promotional activities that emphasize immediate conversion and precise profit-loss ratios (such as return on investment, user acquisition effects, capital inflow, and transaction volume increase), brand promotion indeed appears to be "slow to yield results." Brand promotion focuses more on long-term value building and emotional connection—once brand effects are formed, their influence is far-reaching and lasting.

This is because large events or charitable projects have unique outreach advantages: they can cover a broad potential user base beyond the existing customer group, significantly broadening user coverage while effectively enhancing the brand's social influence and public awareness. Therefore, for CEXs, it is crucial to continuously invest in brand building where immediate returns cannot be obtained.

For instance, Bitget has invested heavily in brand aspects such as charity, event sponsorship, and compliance in just the first half of this year, doing a lot of work👇

Recent highlights:

➡️ Achieved a three-year strategic public welfare cooperation with UNICEF.

Both parties will empower 300,000 young women and educators in 8 developing countries, with collaborations including assisting UNICEF in developing the first game + blockchain interactive course.

UNICEF was established in 1946 and is the first UN agency to accept cryptocurrency donations; it has previously collaborated with the Ethereum Foundation and Binance Charity.

Additionally, the brand promotion in the first half of the year includes:

Public Welfare:

➡️ Collaborated with the UN Refugee Agency to donate 100,000 iftar meals.

➡️ Provided public network services for remote areas through the Starlink program.

➡️ Jointly invested $10 million with Avalanche to promote the development of the crypto ecosystem in India.

➡️ Collaborated with the Blockchain Center of Zurich University to provide full scholarships for students.

Sponsorship:

➡️ Became the official sponsor of professional drivers at the "2025 Porsche Cup Brazil Station."

➡️ Launched a new advertisement with Barcelona star Raphinha.

➡️ Exclusively launched La Liga-themed skins.

➡️ Attended a hackathon organized by Google Developer Community as a sponsor.

➡️ Became a core sponsor of the ETH Hangzhou hackathon.

Compliance:

➡️ Obtained the VASP license issued by the Bulgarian National Revenue Agency.

➡️ Obtained the Digital Asset Service Provider (DASP) license in El Salvador, completing the dual-license compliance layout.

And much more...