#MetaplanetBTCPurchase Metaplanet has achieved its goal of holding 10,000 Bitcoin (BTC), making it one of the largest corporate holders in the world. The company's stock has increased by over 2,000% since 2024. Now, Metaplanet plans to acquire 100,000 BTC by the end of 2026, and aims for 210,000 BTC by 2027.

Originally known as Red Planet Japan, Metaplanet started as a budget hotel company. The COVID-19 pandemic greatly impacted tourism, leading the firm to explore crypto and Web3 solutions. This shift allowed them to pivot their business model, embracing non-fungible tokens (NFTs) and blockchain services. In April 2024, the company rebranded as Metaplanet.

CEO Simon Gerovich decided to focus solely on Bitcoin, transforming Metaplanet into a Bitcoin-first company, even renaming its last hotel property the "Bitcoin Hotel. " To expand their Bitcoin holdings, Metaplanet initiated fundraising through stock acquisition rights and began purchasing BTC in larger quantities, amassing 1,761 BTC by the end of 2024.