#MetaplanetBTCPurchase Metaplanet (Japan), after pivoting from hospitality to crypto, reached 10,000 BTC (~US $947 M) by acquiring 1,112 BTC for $117 M, surpassing Coinbase as the ninth largest public holder.

Additionally, it issued $210 million in interest-free bonds exclusively intended for BTC purchases, and aims to accumulate 210,000 BTC by 2027. Its shareholders value the strategy: the price of its shares rose more than 20% after the announcement.

Meaning: this corporate treasury model shows how companies can generate a 'premium' on Bitcoin by holding strategic assets. It represents a clear trend towards crypto institutionalization, with a positive impact on the perception of BTC.