#MetaplanetBTCPurchase Metaplanet, the Japanese group originally in the hotel industry, has made a radical turn: it is now a Bitcoin buying machine. It now owns 10,000 BTC (approximately USD 1 billion)! On June 16, it acquired 1,112 BTC for USD 117 million, allowing it to surpass Coinbase and become the 9th largest public holder of Bitcoin.

To finance this purchase, it issued interest-free bonds for USD 210 million, entirely intended to acquire more BTC. As a result, its shares on the Tokyo Stock Exchange skyrocketed between 17% and 25% in just one day.

But its ambition goes further: it plans to reach 100,000 BTC by the end of 2026 and 210,000 BTC by 2027, equivalent to 1% of the total Bitcoin supply. Metaplanet has already started operating as a crypto treasury vehicle, emulating strategies like those of MicroStrategy.

Why should we care?

1️⃣ Provides indirect exposure to Bitcoin for traditional investors.

2️⃣ Marks a milestone in crypto institutional adoption outside the U.S.

3️⃣ Raises debates about sustainability, shareholder dilution, and model risks.

🔍 Are you aware of how innovative companies are converging traditional finance and crypto.