$BTC After launching as a budget hotel firm in Japan, the COVID-19 pandemic prompted the hotelier to lean toward crypto and Web3 to weather the storm.

However, when the firm decided to become a Bitcoin-first company in 2024, little did it know that it would go on to become one of the most closely watched entities in crypto.

Now, having achieved its 10,000 BTC target months ahead of schedule, and a new 2026 goal of 100,000 BTC, all eyes remain on Metaplanet.

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