The fixed supply and decentralized nature of Bitcoin make it an attractive store of value, often referred to as "digital gold." Its scarcity, with only 21 million coins, protects against inflation, unlike fiat currencies. Since 2009, the value of Bitcoin has increased significantly, peaking at $68,789.63 in 2021. Investors see it as a hedge against market volatility and currency devaluation, especially during times of economic uncertainty. Its sustainability and global acceptance reinforce its role as a long-term asset.