🏨 From Hotels to Bitcoin Treasury
The company was originally founded under the name Red Planet Japan to manage and operate hotels.
In early 2024, it decided to shift its focus entirely to digital currency, announcing its transformation into a 'Bitcoin Treasury Company' similar to the approach of American MicroStrategy.
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Big Accumulation Strategy
Started the first monthly in April 2024, where it collected about 141 Bitcoin; by the end of the year, it reached around 1,762 Bitcoin (valued at ~ $170 million).
In December 2024, a massive purchase of 619.70 Bitcoin (~$60 million) was made, increasing the total to 1,762 BTC.
On February 17, 2025, an additional deal of 269.43 Bitcoin (~$25.6 million) was completed, bringing the total to 2,031 BTC (~$159 million).
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Ambitious Goals for the Future
Plans to own 10,000 Bitcoin by the end of 2025.
It aims to increase its holding to 21,000 Bitcoin by 2026 by issuing new shares and bonds estimated at about 116 billion Japanese yen (~$750 million).
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Strategic Financing
Turned to a variety of financing tools such as bonds (zero-interest and convertible bonds), loans, and new subscription rights to finance the purchase of digital currencies.
These instruments are part of its strategy to increase reserves and enhance gains from rising Bitcoin prices.
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Outstanding Market Results
The stock price of 'Metaplanet' rose by between 3000% and 4000% over 12 months, recording one of the largest gains among Japanese and global stocks.
The company entered the MSCI Japan index, increasing its attractiveness to institutional investors.
The 'Bitcoin return per share' reaches over 300%–310% in the fourth quarter of 2024.
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Projects and Media about Bitcoin
Plans to open a 'Bitcoin' hotel in the Gotanda area of Tokyo in early 2026, to be a center for digital currency events and conferences.
Obtained the publishing rights for Bitcoin Magazine in Japan and appointed expert advisors to enhance awareness and education about adoption and technology.
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Digital Summary
Period Bitcoin Holding
July 2024 ~226 BTC
December 2024 ~1,762 BTC
February 2025 ~2,031 BTC
End of 2025 Targeting 10,000 BTC
End of 2026 Targeting 21,000 BTC
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Why take this step?
The company sees Bitcoin as a hedge against the growing government debt in Japan, negative interest rates, and yen volatility.
Reducing taxes on individual stock investments compared to direct investment in digital currencies makes it an attractive option by purchasing shares of the Bitcoin-linked company.
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Summary
'Metaplanet' transitioned from hotel management to one of the most ambitious Japanese companies in achieving institutional Bitcoin reserves. Through extensive financing plans, rapid acquisitions, and clear goals, it aims to become one of the largest institutional Bitcoin holders globally. While it has seen significant gains in its stock, its future success depends on Bitcoin price stability and its ability to manage risks.
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