In a dramatic pivot from its original focus on hotel development, Japanese investment firm Metaplanet has fully embraced Bitcoin as its core treasury asset. Since 2024, the company has rapidly transformed into Asia’s leading public holder of Bitcoin, echoing the strategy pioneered by MicroStrategy in the United States
As of March 2025, Metaplanet holds approximately 3,200 BTC, placing it among the top 10 Bitcoin-holding public companies globally and securing its position as the largest in Asia. This aggressive accumulation began in earnest with significant purchases, including 497 BTC for $43.9 million on March 5, 2025. A subsequent acquisition of 150 BTC later that month further cemented its strategic intent.
The company’s ambitions don’t stop there. Metaplanet has announced its goal to accumulate 10,000 BTC by the end of 2025 and 21,000 BTC—about 1% of Bitcoin’s total supply—by the end of 2026. To fund this expansion, it has turned to creative financing methods including issuing bonds and stock rights, a move that has resonated positively with investors.
In fact, the firm’s stock has skyrocketed by over 8,850% in the span of two years, largely due to investor enthusiasm for its Bitcoin-centered pivot. This exponential growth reflects both the appeal of its bold vision and the broader market's growing acceptance of Bitcoin as a treasury asset.
Beyond acquisitions, Metaplanet is also developing infrastructure to support and promote Bitcoin. The company plans to launch “The Bitcoin Hotel” in Tokyo in early 2026—a symbolic and literal nod to its roots in hospitality combined with its digital asset ambitions. Additionally, Metaplanet holds the exclusive license for Bitcoin Magazine in Japan, which it uses to support education and awareness efforts around cryptocurrency.
Metaplanet’s transformation into a Bitcoin-centric company is one of the most striking examples of corporate crypto adoption in Asia. By aligning its identity and strategy with Bitcoin, the company not only seeks to protect its treasury from inflation but also aims to become a regional beacon in the evolving global financial landscape.
