$BTC Evertz Pharma GmbH, a company focused on premium natural cosmetics, has become the first company in Germany to adopt a strategic Bitcoin reserve by purchasing 100 BTC in May 2025 worth approximately €10 million (~$10.8 million USD).

"Our mission is to promote natural beauty based on a scientific foundation," said Dominik Evertz, Managing Director of Evertz Pharma GmbH. "The same future-focused mindset shapes our financial strategy: Bitcoin, as a scarce and globally tradeable asset, complements our reserves and strengthens the long-term resilience of our company."

Evertz explained that Bitcoin is a store of value, an anti-inflation asset, and a means to diversify reserves. Bitcoin allows Evertz Pharma to hold capital without the storage burden associated with traditional assets like gold. The company's treasury strategy demonstrates their commitment to financial sustainability.