#MetaplanetBTCPurchase

Metaplanet, originally a Japanese hotel developer, has undergone a dramatic pivot in its business model, transforming into a Bitcoin treasury juggernaut. Here's a breakdown of the key developments under the “MetaplanetBTCPurchase” initiative:

🏨 From Hotels to Bitcoin

↪️ In 2024, Metaplanet shifted from its struggling hotel operations to focusing on accumulating Bitcoin, inspired by strategies employed by Michael Saylor’s MicroStrategy.

↪️ Initially targeting 21,000 BTC by the end of 2026, the company updated this aim to 100,000 BTC by late 2026 and 210,000 BTC by end-2027, representing around 1% of Bitcoin's total supply.

💱 Capital Raises & Financing Strategy:

Metaplanet announced a ¥770.9 billion. It also issued $210 million in zero-interest bonds to EVO Fund, again earmarked entirely for BTC purchases.

🏆 Milestone Achieved: 10,000 BTC

On June 16, 2025, Metaplanet completed another purchase of 1,112 BTC at around ¥15.18 million (~$105K) each, bringing its holdings to a milestone 10,000 BTC—surpassing Coinbase as the seventh-largest corporate Bitcoin holder.

The company financed this latest buy through the $210 million bond, accelerating progress toward its 2025 target.

♻️ Market Reaction & Performance

Since announcing its BTC treasury shift, Metaplanet’s stock has skyrocketed—rising over 8,850% in two years, with a 430% year-to-date surge, and bumping 15–22% following major BTC-related announcements.

The firm reports impressive “BTC Yield” metrics—up to 266% YTD, reflecting the value of its BTC holdings per share.

👉 Final Take👈

MetaplanetBTCPurchase marks an extraordinary evolution: from a hotel chain to a corporate Bitcoin treasury powerhouse. Its aggressive fundraising and milestone achievements demonstrate ambitious scale, but the strategy remains vulnerable to market swings, regulatory shifts, and execution challenges. It stands as a bold indicator of the growing acceptance—or gamble—on Bitcoin as a cornerstone asset.