I had quite a few meetings with established Web2 brands last week.

Entertainment companies in particular are looking to expand into Web3 this year.

Wether it's about integrating blockchain elements into the way they engage with their existing fan base or taking more control of their ecosystem economy with a token launch.

Gonna be fun to see how this plays out.

Web3 native companies have a lot of goodwill within CT and the core crypto audience, which is essential for the successful launch of any crypto product.

Web2 companies have a huge audience they can tap into, tons of retail users, expanding beyond the hot potato game within core CT.

The lines will continue to blur this year as many Web3 IPs expand their content heavily into Web2 (Pudgy Penguins, Azuki, Claynosaurz etc).

While Web2 companies make a push into crypto with their existing name recognition, fan base and with a lot of capital/connections.

Good time to be active in this industry