In 2024, the Japanese company Metaplanet, previously known for hotel management and Web3 projects, transformed into a giant Bitcoin treasury company adopting a strategy similar to that of the American MicroStrategy.
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🎯 Strict goals and unique ambitions
Original goal: to own 10,000 BTC by the end of 2025... Achieved early on June 16, 2025, after purchasing an additional 1,112 BTC, bringing the total to 10,000 BTC.
Future plan:
100,000 BTC by the end of 2026.
210,000 BTC (~1% of total supply) by 2027.
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💰 Genius and smart funding
To fund rapid purchases:
Metaplanet issued zero-coupon bonds worth $210 million – the most important being the 18th bond series – for the benefit of the EVO fund, used to purchase Bitcoin.
I also started announcing a plan to issue 555 million shares and stock warrants, the largest offering of its kind in the history of the Japanese market worth approximately $5.3 billion.
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📈 Terrific impact on the stock
Since the start of the transition to a Bitcoin treasury (on July 22, 2024), Metaplanet's stock has risen by more than 8,850%!
Announced in June that the stock rose more than 12–15% after its plan to purchase 210,000 BTC.
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🧩 Innovative additions
Bitcoin Hotel: One of its hotels in Tokyo will be renamed The Bitcoin Hotel and will open in early 2026.
Japanese Bitcoin Magazine License: Metaplanet acquires the exclusive license to issue Bitcoin Magazine in Japan to enhance awareness.
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✨ Exciting summary
Metaplanet not only plays the role of the "wise investor," but has also become a strategic cash player, using smart tools like stocks, options, and bonds. Its ambition to make Bitcoin a cornerstone of its treasury places it second globally after MicroStrategy, with advanced positions in Asia.