Bitcoin treasury refers to the practice of companies or institutions holding Bitcoin as part of their financial reserves. This strategy gained momentum after notable firms like MicroStrategy and Tesla allocated portions of their cash reserves into Bitcoin, viewing it as a hedge against inflation and currency devaluation. By integrating Bitcoin into their balance sheets, these companies aim to preserve long-term value and diversify assets. The transparency of Bitcoin's blockchain also enhances auditability and trust. As global financial uncertainty persists, more corporations are considering Bitcoin treasury strategies, signaling a shift in traditional treasury management and highlighting growing institutional confidence in cryptocurrency’s role as digital gold.