The scarcity brought about by human control is mostly unsustainable. From the supply side, an industrial product that can infinitely pile up capacity and be endlessly issued does not have scarcity, such as the once-popular stamps, Water Margin cards, sneakers, Bearbrick, various NFTs, and the future Moutai, etc. Their scarcity relies on artificially controlled supply, and human nature is fundamentally unreliable in the face of interests. From the demand side, demand is easily influenced by the environment, trends, fads, and retreats. It may seem like a change in popular trends, but in fact, it is driven by interests. Today, something can make this doll popular, and tomorrow it can turn into another doll, with liquidity and popularity being taken away as well. Looking north to the royal army for another year, who knows that they are the final 'buyer' themselves [from tears to smiles]. Only true physical scarcity, which cannot be altered by anyone's will, is the real 'scarcity'. #LABUBU