The profitability of PEPE depends on speculation. It can be very profitable for those who invest at the right moment, but its volatility can also lead to significant losses.

$PEPE Memecoins are considered some of the most speculative and volatile digital assets, with price action largely driven by internet enthusiasm and social sentiment rather than fundamental utility or innovation.

Still, they have proven capable of generating life-changing returns. In May 2024, another early investor in Pepe turned USD 27 into USD 52 million — a return of 1.9 million times — according to on-chain data.