#TrumpBTCTreasury Trump's cryptocurrency platform, known as "World Liberty Financial", was launched in October 2024 by the sons of former US President Donald Trump, Donald Jr., Eric, and Barron, in collaboration with other businessmen. The platform aims to offer decentralized finance (DeFi) services, such as lending and borrowing using dollar-backed stablecoins, in order to provide an alternative to traditional banks.

On June 13, 2025, the Trump Media & Technology group announced that the US Securities and Exchange Commission (SEC) had approved the registration of the "Bitcoin Treasury Deal", allowing it to raise approximately $2.3 billion through a mix of debt and equity, with the participation of around 50 investors. The company plans to add bitcoin to its balance sheet in addition to $759 million in cash and short-term investments.$TRUMP