$BTC Trump Media Launches Bold $2.3 B Bitcoin Treasury — Major Play or PR Stunt?

🚨 Huge move: Trump Media & Technology Group just got SEC approval for its $2.3 billion Bitcoin treasury — funded via 56M equity shares + 29M convertible notes, part of a larger $2.5B plan announced in May .

🔸 **Why it matters:**

Played out under the crypto-friendly tone from Trump’s crypto EO (Strategic Bitcoin Reserve), this signals mainstream institutional adoption .

Strategic alignment: Trump backed crypto personally (World Liberty venture: $57M in 2024), and now his company is joining the “bitcoin treasury club” alongside MicroStrategy .