$BTC Bitcoin Price Predictions. The idea of using Bitcoin (Bitcoin-BTC) as one of the strategic reserve assets has gained additional momentum, as the luxury cosmetics company (Evertz Pharma GmbH) -based in Germany- has attracted significant attention this week after announcing, in a bold move, the purchase of 100 additional BTC coins in May 2025 for an amount close to 10.8 million dollars (10 million euros), raising the company's BTC balances to notable levels, becoming the first German company to adopt the strategy of including Bitcoin in its strategic treasury assets.