$BTC
Bitcoin Price Predictions The idea of using Bitcoin (Bitcoin-BTC) as one of the strategic reserve assets gained additional momentum, as the luxury cosmetics company (Evertz Pharma GmbH) - based in Germany - attracted significant attention this week after its bold announcement of purchasing an additional 100 BTC coins in May 2025 for a value of approximately $10.8 million (€10 million), raising the company's BTC holdings to notable levels, making it the first German company to adopt a strategy of including Bitcoin in its strategic treasury assets.