GameStop reinvents its treasury: $516M in bitcoin ignites a new era
GameStop surprised the market by revealing that it invested $516 million in the purchase of 4,710 bitcoins (worth about $109,000 each), between May 3 and June 10, as part of its new diversified treasury policy.
The strategy follows in the footsteps of companies like MicroStrategy, rebranded as Strategy, a consolidated investor in cryptocurrencies.
The investment was financed with the issuance of $1.75 billion in interest-free convertible notes, raised in March and April, aimed at strengthening cash reserves and enhancing future acquisitions aligned with the new investment directive.
Despite the robust financial position—$6.4 billion in cash, equivalents, and marketable securities at the end of Q1—the market reaction was negative: shares fell by up to 20% amid concerns over bitcoin volatility and potential dilution of shareholder participation.
However, the company remains steadfast in its repositioning: distancing itself from the traditional model of physical game retail, leveraging its treasury to bet on the digital asset.
The public is now watching whether this bold move will transform “GameStop crypto” into a classic case of corporate success—or simply another high-risk experiment.#BTC110KSoon?