Airdrop is the process of distributing free tokens or cryptocurrency to a number of users, usually as part of a marketing strategy, community incentives, or the launch of a new blockchain project.
Airdrop is the process of distributing tokens or cryptocurrency for free to certain users. Typically, blockchain projects or crypto companies distribute new tokens to the community or users for promotional purposes, to expand adoption, or as loyalty rewards.
Airdrop Goals
1. Increasing Awareness
New projects use airdrops to introduce their tokens to the public and expand the community.
2. Distributing Initial Tokens
To distribute tokens widely and not centralized in just a few hands.
3. Inviting New Users
Airdrops are often used to attract new users to try out blockchain services or platforms.
4. Community Rewards
Rewarding loyal users, for example, those who have held old tokens or are active in the ecosystem.
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