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The PEPE Coin is one of the famous 'meme coins' inspired by the popular meme 'Pepe the Frog', which first appeared in April 2023 as an entertainment token not based on intrinsic value or technical utility. It was launched without a pre-sale and without imposing taxes on transactions, with mechanisms activated to burn a portion of the total supply and redistribute part of it to the coin holders. Its beginnings were strong, as its market value exceeded one billion dollars within just three weeks of its release, marking a much faster growth than some traditional cryptocurrencies like Dogecoin.

Its core strength lies in an active and strong community on platforms like Telegram and X, driven by social behavior and the public's attraction to the meme. Although these social pressures can drive prices to rise rapidly, the currency's volatility is severe, with sharp fluctuations that saw a loss of 65% after the peak in May 2023.

In late 2023, the transfer of millions of coins to trading platforms raised concerns of a 'rug-pull', but it was followed by additional coin burns and the appointment of advisors to restore confidence. Today, PEPE is ranked among the top three 'meme coins' after DOGE and SHIB, with a market capitalization estimated between 4–5 billion dollars.