The Pepe coin was launched in April 2023 and made it to the top 100 of the largest cryptocurrencies in just a couple of weeks.

The project is based on the Pepe the Frog meme character, created by Matt Furie in 2005. The creator of the character has nothing to do with the Pepe coin. The project has no official development team, and the coin's creators remain anonymous.

Shortly after the launch of PEPE, the discussion of the coin was fuelled by influencers on Twitter and in crypto channels on Telegram and Discord. As a result, the token's price rose rapidly. The memecoin's market cap exceeded $1 billion in less than three weeks.

Initially, the token was only traded on the Uniswap decentralised exchange DEX. However, it was quickly listed by many centralised crypto exchanges CEX.