🕳️ Part 2: Shannon’s Pivot Nearly Broke Her—Here’s What Happened Next

After earning ~£46k, Shannon saw sales slump as copycats flooded her niche and algorithm changes cut visibility . She felt anxious: late nights, rain tapping the window, her inbox silent.

She paused. Instead of pushing harder, she listened to her small community’s feedback. They needed planners for healthcare workers juggling shifts. Shannon sketched new templates on her phone each evening, testing one design per night.

Next, she built an email list: offered a free mini-planner for feedback. Responses poured in. Using real data, she refined paid products to match needs: a shift-management planner for nurses. Launch week, sales rose modestly—enough to cover costs and restore confidence.

She reinvested small amounts into targeted ads after testing batches. When another platform update threatened visibility, she diversified: launched a Telegram group sharing productivity tips with subtle product mentions—building loyalty beyond one channel.

Outcome: stability returned, modest growth resumed. Lesson: when momentum stalls, pivot with data and community, not hype.

⚠️ Quick truth: pivots feel risky; not every test succeeds. Use small experiments, listen to real users, and adjust.

Follow for Part 3: the unexpected twist that almost made Shannon quit altogether.

🔔 Follow me for honest stories and practical strategies—no hype.

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