Interactive Strength Inc., the parent company of fitness brands CLMBR and FORME, announced plans to add tokens to its corporate reserves.
The trend of companies holding altcoins in their treasuries continues to gain momentum. On Wednesday, Interactive Strength Inc. (t-17: TRNR) announced that it raised $55 million in capital from ATW Partners and DWF Labs as part of a broader goal to raise $500 million. According to a statement provided to Bitcoin.com News, the funds are intended for the purchase of FET tokens, a digital asset focused on AI, created by Fetch.ai.
TRNR's goal is to establish itself as a top public cryptocurrency treasury focused on AI tokens, according to their press release. Along with the news of the investments, TRNR announced a technological partnership with Fetch.ai aimed at enhancing its fitness technology through artificial intelligence. The decentralized structure of Fetch.ai, built around autonomous AI agents, will power personalized tools for health improvement and smart training services for the company.
Interactive Strength repeats a strategy made famous by Strategy (formerly Microstrategy), only this time with FET instead of Bitcoin. More and more companies are following suit—some prefer BTC, while others choose ETH, DOGE, or even TRUMP. For example, the micro-cap logistics company Freight Technologies, Inc. announced in early May that it is acquiring the official meme coin TRUMP for its treasury.
Listed on Nasdaq, Sharplink Gaming is accumulating Ethereum. Heritage Distilling is stocking up on Dogecoin and Bitcoin. DeFi Development Corp. (Nasdaq: DFDV) has long been adding Solana to its assets, using staking as part of its strategy. The increasing presence of altcoins on corporate balance sheets indicates that companies are beginning to view these assets not just as stakes but as levers for branding, technological evolution, and subtle shifts in narrative.
