GameStop has made a bold move by investing over $500 million in Bitcoin as part of its new treasury strategy, signaling a major shift as the company faces declining revenue and a rapidly evolving gaming industry.
Bitcoin Becomes Part of GameStop’s Treasury Reserve Strategy
Between May 3 and June 10, 2025, GameStop acquired 4,710 Bitcoin, valued at approximately $516.6 million. This investment, revealed alongside its Q1 2025 financial results, marks a significant step in the company’s broader strategy to diversify its reserves with digital assets.
In the first quarter of 2025, GameStop reported earnings per share (EPS) of $0.09, beating analyst expectations of $0.04. However, revenue fell short at $732.4 million, compared to Wall Street’s forecast of $754.2 million.
Despite the revenue miss, the company showed improved operational efficiency: operating margin rose from -5.7% to -1.5% year-over-year, and free cash flow turned positive at $189.6 million, compared to a negative $114.7 million last year.
Still, GameStop continues to face significant challenges from the rise of digital gaming and streaming platforms, pushing it to explore alternative revenue sources.
Bitcoin as a Hedge and Treasury Asset
