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Binance Alpha 'Test Field' Effect: How Does a 43% Launch Rate Benefit the Exchange Ecosystem?

Alpha Platform and Main Site Linked Data

1️⃣ Project Selection Funnel: As of June 2025, the percentage of projects recommended by the Alpha platform that are launched on the Binance main site has reached 43%, with BNB Chain projects accounting for over 60%;

2️⃣ Liquidity Transmission Effect: The average trading volume of Alpha projects on the main site on the first day of launch reached $280 million, which is three times higher than non-Alpha projects;

3️⃣ User Conversion Rate: Among users participating in the Alpha TGE, 72% will simultaneously enable contract trading permissions on the main site.

Analysis of the Dual-Track Operation Strategy

✅ Risk Isolation Mechanism:

Liquidity Pre-Flow: Locking user assets in advance through the Alpha Points System to preemptively alleviate potential selling pressure on the main site before launch;

Volatility Testing Ground: Alpha tokens have an average daily amplitude of 38%, providing a basis for price discovery in the main site contract market.

✅ Ecological Synergy Model:

User Behavior Closed Loop: Users participate in Alpha trading from wallets → Earn points → Exchange for main site transaction fee discount vouchers → Reinvest in main site trading;

Market Maker Linkage: Market makers of Alpha projects must also cover the main site order book, with price spreads converging to within 0.15%.

Case Study of the Benefit Effect

🔥 MYX Project Chain Linkage:

Alpha Phase: Users with points ≥ 142 receive airdrops, with single account earnings of 65U;

Main Site Launch: Contract trading volume exceeds 520 million on the first day, with BNB staking volume increasing by 18% week-over-week;

Ecological Closed Loop: 37% of MYX holders participate in BNB Chain staking, driving a 12% weekly increase in TVL.

⚠️ Risk Warning:

The average drawdown rate on the first day of Alpha project launches in the past three months has reached 45%;

The point deduction mechanism has increased the cost of continuous participation by 25% month-over-month.

Interactive Question:

👉 Will you prioritize participating in Alpha projects or wait for the main site launch? Share your game logic!

Disclaimer: Data is as of June 11, 2025, and market fluctuations may lead to changes in indicators, which do not constitute investment advice.