Ethereum ($ETH ) is the world’s second-largest cryptocurrency by market capitalization, following Bitcoin. Launched in 2015, Ethereum introduced the concept of smart contracts and a decentralized application (dApp) platform, revolutionizing blockchain use cases beyond simple peer-to-peer transactions.

2. Internal Environment Analysis

Strengths:

First-Mover Advantage in dApps:

Ethereum ($ETH )remains the pioneer and leader in decentralized applications and smart contracts.

Large Developer Ecosystem:

Ethereum ($ETH )has the largest blockchain developer community globally, contributing to continual updates and innovation.

Transition to Proof-of-Stake (PoS):

With the successful Ethereum 2.0 upgrade (The Merge), energy consumption reduced by ~99.5%, enhancing sustainability and addressing regulatory ESG concerns.

Strong Brand Recognition:

Ethereum is a household name in crypto, driving adoption among institutional investors, DeFi projects, and NFT platforms.

Interoperability and Layer 2 Solutions:

Networks like Arbitrum, Optimism, and zkSync build on Ethereum, scaling its throughput and reducing gas fees.