The release of Binance Alpha 2.0 expands the range of early-stage token trading services between Binance Exchange and Binance Wallet. This release improves pre-announcement transparency, providing users with an integrated trading environment between the centralized market (CEX) and the decentralized market (DEX).
The largest cryptocurrency exchange in the world, Binance, launched the Binance Alpha 2.0 platform on March 19, 2025. The Binance Alpha release began on the Binance Wallet in December 2024, leading to the development of Alpha 2.0. Alpha 2.0 enables users to access alpha tokens directly for trading on the Binance platform, enhancing user flexibility within the platform.
The Binance Alpha 2.0 release allows customers to access tokens directly within the Binance Exchange platform on-chain, without needing to access a separate Web3 wallet. Binance Pay provides users with improved efficiency in the trading process by allowing transactions to be executed from spot trading accounts and funding accounts, as well as other supported Binance accounts. The platform uses MEV protection to safeguard users from unsafe trades and provide them with the best prices.
Winston Liu, the Global Head of Binance Wallet, said: "The launch of Binance Alpha 2.0 is an important step in bridging the gap between centralized and decentralized trading, providing users with a seamless and intuitive way to discover and trade early-stage tokens directly on the Binance platform." He added: "By integrating alpha tokens into the Binance platform, we enhance accessibility, improve capital efficiency, and simplify the user experience while maintaining transparency in the token selection process."
The Binance Alpha platform serves as an emerging blockchain discovery platform that selects tokens based on Binance's industry knowledge alongside community engagement and prevailing market trends.
Since its launch, the Binance Alpha release has given users an early opportunity to explore innovative projects, with eight distinct tokens successfully listed on Binance Alpha on the Binance Spot platform, according to Winston Liu's statement. He added: "With the launch of Binance Alpha 2.0, we continue to expand access to early-stage tokens while maintaining transparency in the token selection process."
The popularity of early-stage token trading on Binance Wallet surged immediately after its integration with the Alpha release, resulting in significant user growth. The daily transaction value on-chain through Binance Wallet reached $90.55 million on March 18, 2025, accounting for 54% of the total trading volume of cryptocurrency wallets. Binance Wallet captured 29.5% of the total active trader base, leading trader activity with a market share of 29.5%. The integration of Alpha 2.0 with the Binance platform enhances access to early-stage tokens in the market.
The Binance Alpha 2.0 BETA version is now operating in select markets, with additional regions gaining access in the coming days.
The launch celebration includes zero trading fees on Binance Alpha 2.0 from March 17, 2025, to September 17, 2025. Users are responsible for paying all network fees incurred during on-chain transactions.
The official announcement and FAQ page includes additional information about Binance Alpha 2.0.
