By FenixBrun Chile with its own shine
Talking about Binance is talking about revolution, risk, and impeccable execution. But few know that its story did not begin with offices, institutional investors, or Wall Street backing. It started with a man, a woman... and a radical decision.
👨💻 Changpeng Zhao: The man who sold everything for Bitcoin
In 2013, Changpeng Zhao (CZ) was not yet a legend. He was a successful programmer who had worked at Bloomberg and founded Fusion Systems, a high-frequency trading systems company.
But that year he heard about Bitcoin.
The story is already legendary: CZ sold his apartment in Shanghai, invested everything in BTC, and jumped into the void with a phrase that would define him:
When you truly believe, there is no plan B.
💥 2017: The explosive birth of Binance
With experience in exchanges, technology, and crypto, CZ launched in July 2017 an exchange that promised something unique: speed, security, and community.
The Binance Coin ($BNB) ICO raised $15 million in under three minutes. It wasn’t just luck. It was the beginning of something much bigger.
Binance bet on what no one else dared:
No fixed headquarters.
Multilingual support.
Very low fees.
A token that served for EVERYTHING within its ecosystem.
💡 The silent genius: He Yi
The other half of the brain behind Binance is He Yi, an expert in media, marketing, and brand vision. She organized global campaigns, created ambassadors (the 'Binance Angels'), and transformed Binance into a global tribe.
Where CZ built product, He Yi built loyalty.
🌪️ From nomads to empire
China closed its doors to them as soon as they started. Then Binance moved to Japan, then Taiwan, then Malta... and later, to nowhere.
Binance was the first major exchange without a headquarters. They operated as digital nomads, with a team distributed around the world. This allowed them to move quickly, evade bureaucracy, and grow without brakes.
In 180 days, Binance became the largest exchange on the planet.
📈 What made them unbeatable?
They launched Binance Smart Chain (BSC) to compete with Ethereum.
They opened Binance Academy, Binance NFT, Launchpad, Earn, and more.
They turned $BNB into one of the most used tokens in the ecosystem.
They gave users a voice with constant voting and challenges.
⚠️ But glory did not come without cost
Since 2021, clashes with regulators began:
The U.S., United Kingdom, Japan, Singapore, all put the brakes on.
In 2023, CZ resigned as CEO, pleaded guilty in the U.S. for not implementing strict AML/KYC controls, and accepted a $50 million fine, plus 4 months in prison.
But Binance did not crumble.
On the contrary. It was restructured under the command of Richard Teng, with He Yi leading from the shadows.
🔮 And now?
Today, Binance:
It has over 200 million users.
It handles daily volumes exceeding 50 billion USD.
It is a cornerstone of DeFi, Web3, and the future of finance.
It continues building, adapting, and setting the pace of the market.
✨ Conclusion:
Binance was not made to ask for permission.
It was made to create paths where there were none.
It was not born from a bank or an office... it was born from a conviction:
👉 That financial freedom is a right, not a privilege.
FenixBrun Chile with its own shine
Telling the crypto story like no one else
