How did they end up with such massive $BTC bags?
Let’s break down the real story behind these two Bitcoin giants:
1/
MICROSTRATEGY: FROM SOFTWARE TO $61 BILLION BTC MACHINE
Most people know MicroStrategy as “the company that bought tons of Bitcoin.”
But that’s not how it started.
It was founded in 1989 as a business intelligence software firm.
They built tools for data analytics, dashboards, cloud reporting used by Fortune 500 companies.
They went public in 1998. Solid, but not exactly a household name.
Until 2020.
2/
In August 2020, Michael Saylor MicroStrategy’s cofounder announced something radical:
They were shifting their entire treasury into Bitcoin.
They saw fiat debasement coming. Inflation, low interest rates, cash decay.
So they started buying #BTC and didn’t stop.
3/
But they didn’t just use cash reserves. They started:
→ Issuing convertible debt
→ Selling equity
→ Taking on loans (even from Silvergate once)
All to buy more Bitcoin.
This became the business model.
4/
As of now:
🟠 582,000 $BTC held by MicroStrategy
💰 $62.54 billion total value
🧾 Still runs a BI software business (but that’s under 5% of the total valuation)
MicroStrategy isn’t a software company anymore.
It’s a fullon Bitcoin ETF with a stock ticker.
5/
In fact, Saylor stepped down as CEO to focus solely on the Bitcoin strategy.
His belief: BTC is the best longterm asset in human history.
He doesn’t plan to sell. Ever.
His personal X bio literally just says: Bitcoin is hope.
Now let’s flip to the other side of the globe Japan.
And talk about Metaplanet.
6/
Metaplanet didn’t start as a Bitcoin firm either.
It used to be called Red Planet Japan a budget hotel chain with locations across Tokyo.
Hospitality was their thing.
But COVID destroyed tourism.
Revenue collapsed. The company was struggling.
So… they pivoted.
7/
Rebranding to Metaplanet
In 2023, they rebranded to Metaplanet.
And announced that they were shifting strategy.
Not into tech.
Not into SaaS.
Into Bitcoin.
Their model? Inspired by MicroStrategy but customized for Asia.
8/
They launched the 210 Million Plan a longterm initiative to accumulate 210,000 $BTC (1 BTC for every 2100 people on Earth).
As of now:
🟠 8,888 BTC held
📍 Largest BTC holder in Asia
🧭 Targeting 210K BTC by 2027
🇯🇵 Japan’s first corporate Bitcoin treasury
9/
Metaplanet isn’t only about holding BTC.
They’re also building:
A deeptech venture arm: investing in AI, frontier tech, existential risk mitigation
A Bitcoin advisory business: helping other Japanese firms understand BTC reserves and navigate regulation
They’re becoming a Bitcoin gateway for Japan Inc.
10/
Why This Matters
Japan has very strict financial frameworks.
So for Metaplanet to make Bitcoin work within those rules is a massive breakthrough.
They’re proving BTC doesn’t need to be antisystem it can integrate within traditional frameworks, even in Asia.
11/
MicroStrategy’s model has turned them into a Bitcoin proxy.
But Metaplanet is the one to watch they're combining BTC treasury, deeptech investing, and strategic expansion in Asia.
If Bitcoin reaches $500K or $1M these two won’t just be companies.
They’ll be legends
12/
This thread isn’t meant to glorify MicroStrategy or Metaplanet.
It’s meant to show where the world is heading - slowly, then all at once.
These companies didn’t become Bitcoin holders by chance.
They responded to something most still choose to ignore:
→ Fiat currencies are leaking value.
→ Cash is no longer a safe treasury strategy.
→ Legacy finance is built on borrowed time.
#CryptoCharts101 #USChinaTradeTalks #BTC110KSoon? #StrategyBTCPurchase
