I conducted an experiment by going against my ethos, and the results shows.

In the last two days, I started tweeting just for the sake of tweeting, posting even when I didn't have anything particularly interesting to say.

Guess what happens?

The engagement on these posts reflected. My tweets that lacked passion performed poorly, engagement sucked ass compared to my previous content.

This confirms my theory: the less passion you have for a topic, the worse you write, and readers see that.