Japan's Tokyo Stock Exchange-listed company Metaplanet is reshaping corporate value with its "Bitcoin reserve strategy," and its latest moves have caused market upheaval. According to the fundraising plan disclosed on June 7, the company is issuing 555 million new shares through a premium warrant, raising $5.4 billion to expand its Bitcoin holdings. This scale sets a record for a single fundraising event by an Asian listed company, highlighting its firm determination to benchmark against MicroStrategy.
As of June 2, Metaplanet has added 1,088 Bitcoins, bringing its total holdings to 8,888 Bitcoins, valued at approximately $950 million (based on the current market price of $107,000 per coin). This figure not only surpasses El Salvador's national reserve (about 2,300 coins) but also secures its position as the 11th largest Bitcoin holder among global listed companies. If the current accumulation speed continues, the company is expected to achieve its mid-term goal of "holding 30,000 coins by the end of 2025" six months ahead of schedule and move towards its ultimate vision of 210,000 coins (1% of the global total) by 2027.
It is noteworthy that Metaplanet's Bitcoin accumulation strategy demonstrates a unique Japanese wisdom: by dynamically executing priced warrants, zero-interest bonds, and other innovative tools, it achieves a closed funding loop while avoiding equity dilution. Its original "BTC yield" index indicates a year-on-year surge of 170% in Bitcoin holdings per share in the first quarter of 2025, driving the stock price to increase by over 300% within the year. This model of "letting Bitcoin make money for itself" (such as selling put options for premiums) allows crypto asset returns to account for up to 88%, far exceeding traditional hotel business.
Market data shows that Bitcoin has recently fluctuated in the range of $105,000 to $108,000, with institutional funds continuing to flow in as core support. The scale of Bitcoin ETFs managed by giants like BlackRock and Fidelity has surpassed $250 billion, while Metaplanet's aggressive accumulation is becoming a barometer for the Asian market. Analysts point out that if Bitcoin breaks the conservative forecast target of $127,000 in the second half of 2025, the value of Metaplanet's holdings will exceed $11 billion, which is more than three times its current market value.
This "digital gold" revolution led by traditional hotel companies is redefining the logic of corporate asset allocation. Metaplanet has completed a transformation from the industry fringe to a crypto pioneer in just one year, and the success or failure of its "All in Bitcoin" strategy could provide a classic example of digital transformation for global enterprises.
