# BOB Building on BNB. There are good tools for this on Fourmeme or Pancake and it is relatively easy. The only downside is that there is no forum, no promotion opportunities. Unless I just haven't dug deep enough there. The community often creates hundreds of memes that have the same appearance just to cover others. Such a positioning hack.
This complicates the visibility of other memes and tokens.
The second way is to purchase your own token in large quantities. However, this is not viewed favorably.
Building itself, however, is very efficient and enjoyable.
The idea of collective building is definitely a cool and successful concept as seen in the examples of BOB or Jager.
People often claim that memes are functionless. This is a mistake in thinking. Their function is often to promote other products and tokens.
Memes often have a sentimental character referring to specific items, like Polish sausage KRAKOWSKA.
Do memes have to always be at the top?
The answer is simple.
When you buy a new car today, will people still buy it at the same price in five years? No. So let's treat memes like cars and live in the moment, which should last as long as we want it to. Everyone has different needs.
Most importantly: Although the token was created by someone, the community is practically its owner.
HastyDragon