Unpopular Opinion: Loud’s attention flywheel might be broken or at least in need of a serious tune-up.

I’m not sure what the team plans after the first payout, but here’s what I’ve been thinking:

The Loud model was bold, but short-lived.

The idea was simple: incentivize top KOLs to generate attention → that attention drives volume → the top 25 KOLs split trading fees.

In theory, it’s genius.

In practice, it burned hot but faded fast.

Since TGE, volume has dropped every single day.

- Day 1: $10M+

- Day 6: ~$213K

- Market cap: down ~90% from ATH

1. The game wasn’t ready.

After just 6 days, there’s very little content left to post. Over 50% of the top 25 climbed the board with engagement bait or shallow threads not necessarily because they lack quality, but because there’s simply not enough substance to talk about yet.

Loud didn’t prepare enough narrative fuel to sustain interest. Even the best creators need something to work with.

2. Small creators were sidelined.

Let’s be honest: what exactly is the incentive for a small creator to participate?

- No realistic shot at leaderboard rewards

- No clear holding or loyalty benefits

- No structure for discovery or amplification

Cheering from the sidelines in hopes that a top KOL might tip you? That’s not a system. That’s a wish.

3. The leaderboard became toxic, fast.

By day 5, it wasn’t about who created value. It was about who was louder, who had better “smart follower” ratios, or who gamed the algo better.

Instead of building a culture of collaboration, it became a leaderboard of drama.

That doesn’t help the project or anyone in it in the long run.

The responsibilities and benefits of stakeholders in Loud are built around the top 25 and I think that's still correct. But perhaps we need to reassess these realities to adjust and adapt more appropriately.

Because if not, everything Loud has will be like a shooting star passing through CT and no matter how beautiful it once was, people will soon forget.