In the world of finance and business, the Trump family is witnessing a significant shift towards cryptocurrencies as Eric Trump and Donald Trump Jr. announced in May 2025 their strong entry into the crypto market after facing difficulties with traditional banks. Eric expressed his outrage at the current banking system, hoping for the downfall of some major financial institutions that he accused of exploitative practices.

They unveiled an ambitious plan to raise massive investments amounting to two and a half billion dollars to inject into Bitcoin, while the family holds a controlling stake in World Liberty Financial, which is valued at over two billion dollars. This reflects a radical shift in the family's financial strategy towards the world of cryptocurrencies and alternative investments.