The hashtag #TrumpMediaBitcoinTreasury encapsulates a significant development in U.S. cryptocurrency policy, intertwining political influence, media ventures, and digital asset strategy.
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🏛️ Trump’s Strategic Bitcoin Reserve
In March 2025, President Donald Trump signed an executive order establishing a Strategic Bitcoin Reserve and a U.S. Digital Asset Stockpile. This initiative positions the U.S. as a leader in government digital asset strategy, capitalizing on bitcoin obtained through federal forfeitures. The reserve aims to treat bitcoin as a reserve asset, prohibiting its sale and maintaining it as a store of value .
The announcement initially spurred market optimism, with bitcoin's price rising above $95,000. However, the absence of plans for the government to actively purchase bitcoin led to a market correction, with prices falling to around $87,000 .
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📺 Trump Media’s Crypto Initiatives
Trump Media & Technology Group (TMTG), associated with the Trump family and operator of the Truth Social app, is expanding into the cryptocurrency space. The company has filed an application with the U.S. Securities and Exchange Commission to launch the "Truth Social Bitcoin ETF," aiming to directly hold bitcoin and list on NYSE Arca .
Additionally, TMTG plans to raise $2.5 billion to fund a bitcoin treasury, drawing parallels to Michael Saylor’s Strategy (formerly MicroStrategy). This move reflects a strategic alignment with the growing crypto market, despite previous skepticism from the Trump family regarding bitcoin .
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⚖️ Market and Political Reactions
The integration of cryptocurrency into U.S. governance has elicited mixed reactions. While some view it as a step toward modernization, others express concerns about the speculative nature of digital assets. Economists like Stephen Cecchetti have criticized the establishment of a strategic crypto reserve, likening it to purchasing risky assets with leverage in hopes of future gains .
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