Méliuz shares have risen 197% in 2025, making its CASH3 asset the best performing on the Brazilian Stock Exchange (B3) to date. The cashback company's performance comes less than a week after the announcement of a primary public offering of shares to expand its investment in Bitcoin – which began in March of this year.
“Méliuz (CASH3) is the best performing stock on the Brazilian Stock Exchange this year, up 197%,” highlighted the company’s founder, Israel Salmen, in a post on X on Wednesday (4).
A Bitcoin enthusiast — to the point of displaying laser eyes on his social media profile —, Salmen stated, at the time of Méliuz's first cryptocurrency purchase, that the objective was both to protect the company's funds and generate returns for shareholders.
On May 31, Méliuz shares fell, despite the year-to-date increase, after the announcement of a primary public offering of shares with the goal of raising up to R$450 million (US$78.6 million) to expand its investment in Bitcoin.
Since March, when Méliuz announced the purchase of US$4.1 million in Bitcoin, the company has been defining itself as the first in Brazil with a Bitcoin-based treasury. At the time, when asked by Portal do Bitcoin if the Bitcoin strategy could save Méliuz, Salmen said:
“Bitcoin can be a salvation for humanity, honestly. I won’t even go into the merits of the company. The important thing is that we are taking a first step in the right direction, with the potential to preserve value and bring returns to our shareholders.”
Last month, Méliuz made its Bitcoin investment strategy official and acquired R$161 million after shareholders approved the initiative by a large majority.
It is worth remembering that Méliuz has had previous experience with the crypto market. In 2021, the company acquired Alterbank for R$26 million, a digital bank specialized in cryptocurrencies, but discontinued its services in 2022 to integrate its functionalities into the Méliuz ecosystem.
Currently, the company offers the purchase and sale of Bitcoin within its app, however the service is only available to a limited number of customers.
