#SaylorBTCPurchase refers to the ongoing and highly publicized acquisition of Bitcoin by Michael Saylor, the co-founder and executive chairman of MicroStrategy, a business intelligence firm. Starting in August 2020, Saylor began purchasing Bitcoin as a strategic treasury reserve asset, citing the weakening of the U.S. dollar and inflation risks. He believes Bitcoin is “digital gold” and a superior store of value.
Under Saylor's leadership, MicroStrategy has consistently bought large quantities of Bitcoin, often making headlines with each purchase. By mid-2025, the company owns over 200,000 BTC, making it the largest corporate holder of Bitcoin. Saylor uses both company funds and debt financing to accumulate more Bitcoin, emphasizing a long-term holding strategy.
The hashtag #SaylorBTCPurchase is widely used on social media, especially X (formerly Twitter), by Bitcoin advocates and financial analysts to track and discuss these acquisitions. Supporters praise Saylor’s conviction and view his actions as bullish for Bitcoin’s adoption. Critics, however, argue that MicroStrategy's heavy exposure to Bitcoin introduces significant financial risk. Regardless of opinion, Saylor’s Bitcoin strategy has become a defining narrative in the crypto space, positioning him as a leading figure in institutional Bitcoin investment.
