Trust Wallet, the world’s leading self-custody Web3 wallet trusted by over 200 million users, has launched Buy+, a new feature powered by Binance Connect, designed to simplify crypto access for users globally and make onboarding easier for newcomers.
The feature allows anyone to purchase tokens on:
BNB Chain
Base, and
Solana
using fiat – without needing to own crypto assets or understand complex crypto workflows.
MILESTONE | #Base Surpasses One Million Daily Active Addresses Outpacing the Next Several #Ethereum Layer 2s Combined
At the time of this report, Base has approximately 1.03 million daily active addresses. This represents a 60% increase in daily active addresses since the… pic.twitter.com/BQB7WjDnIt
— BitKE (@BitcoinKE) August 27, 2024
Previously, buying a new or trending token often required a multi-step process, including manual swaps and switching between platforms. For many – especially beginners – this was confusing, time-consuming, and prone to error. Now, with Buy+, Trust Wallet streamlines the experience into one seamless flow – making it possible to go from card, Apple/Google Pay, and more to a user’s desired token in just a few taps, all within the app and without giving up self-custody.
“The first step to onboard a fiat asset into the desired crypto asset directly is often the hardest. And that’s what we’re improving as part of the effort to bring web2 user experience to web3 tech,” said Eowyn Chen, CEO of Trust Wallet.
“When people discover a good crypto asset, they want to be able to buy it quickly, securely, and easily. Increasingly, these assets are not the major coins but rather smaller, trending tokens. So, we seamlessly integrate fiat onboarding with on-chain crypto swapping with the fewest steps. With this new capability, we’re giving users a simpler, safer, and smarter way to get their desired tokens – without compromising on self-custody or experience.”
[VIDEO]
‘We Actually Primarily Serve a Lot of the Developing Countries’ Users’ – A Chat with CEO, Trust Wallethttps://t.co/G7o9xwZRDG @EowynChen @TrustWallet @TrustWallet_Af
— BitKE (@BitcoinKE) July 11, 2023
Buy+ intelligently routes transactions based on token availability. If a token is directly supported by Binance Connect, the purchase is completed in one seamless fiat-to-crypto flow. If not, the feature automatically facilitates a two-step process – first acquiring the required native token, then swapping it in-app – all while keeping full self-custody and minimizing complexity for the user.
This feature brings together Binance Connect’s fiat-to-crypto infrastructure with Trust Wallet’s smart routing and swap capabilities, delivering a user experience that combines speed, flexibility, and full ownership.
“At Binance, we’re focused on breaking down barriers to crypto adoption, and the launch of the Buy+ feature in Trust Wallet – powered by Binance Connect – is a major step in that direction,” said Thomas Gregory, Vice President of Fiat at Binance.
“By removing the complexity of chains, swaps, and token transfers, we’re giving users – especially those new to crypto – a faster, simpler way to access the tokens and communities they care about. Binance Connect is proud to power this experience and enable our partners to deliver seamless fiat-to-crypto journeys.”
Additional blockchain networks will be supported in future updates as Binance Connect continues to expand access to Web3 tokens.
This collaboration between Trust Wallet and Binance Connect highlights a shared commitment to reducing friction and making Web3 more accessible for millions of users worldwide.
To try the new Buy+ feature, download or open the latest version of Trust Wallet and tap ‘Buy’ on any supported token. The feature is now live.
Note: Until further notice, Buy+ will not be available in the UK, US, Canada, Nigeria, Netherlands, Russia, Belarus, Cape Verde, Cuba, Syria, and Iran.
As reported by BitKE, Nigeria’s exclusion may be tied to recent regulatory and banking restrictions, including the Central Bank of Nigeria’s pressure on financial institutions to limit direct crypto-related transactions – a factor that has led many global crypto platforms to pause services in the country despite crypto itself not being explicitly banned.
Crypto is legal in Nigeria – but banks still say no.
Even licensed exchanges can’t get accounts, leaving the industry in limbo.
Legal in law. Blocked in practice.
Nigeria’s crypto future is stuck – until regulators and banks align.
https://t.co/HMd1GJ2Kai#Web3Naija pic.twitter.com/S14BQGzmMY
— BitKE (@BitcoinKE) May 31, 2025
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