In the latest Twitter Space, the exchange MGBX and the entertainment platform Twinkle engaged in an in-depth dialogue about the future of Web3. Facing industry traffic bottlenecks and user education challenges, both parties pointed to the same breakthrough point—entertaining content is becoming a key bridge to connect one billion users.
1. MGBX: Strategic Elevation from Trading Tools to Entertainment Entry Points
"We don't want to be a cold, emotionless trading matching tool." MGBX spokesperson stated. After the brand upgrade, the exchange has placed entertainment content such as chain game short dramas and NFT co-creation at the core of its growth, directly addressing the biggest pain point of Web3:
Low Threshold Breakthrough: By designing 'short dramas + gamified tasks', users naturally encounter crypto concepts while watching dramas and playing mini-games, achieving 'unconscious education'.
Southeast Asia Testing Ground: Targeting youthful markets such as Thailand and the Philippines, collaborating with local content platforms to create a short drama + GameFi + NFT marketing closed loop, allowing users to complete Web3 cognitive transformation in familiar cultural contexts.
Value Co-creation System: Users can participate in voting on the fate of NFT short drama characters and designing props, transforming creative content into platform assets, achieving a transition from 'spectators to owners'.
2. Twinkle: Building a Web3 Native Entertainment Ecosystem
Twinkle's operations head Patrick unveiled the platform's content strategy:
Dual Advancement of Short Drama and Variety Show: Following the hit short drama (Black Amber), the first Web3 native variety show has entered the production stage. Its core innovation lies in de-scripting real presentations—inviting practitioners such as project parties and DAO contributors to showcase behind-the-scenes industry insights, rejecting traditional star-styled performances.
Interactive Revolution: Drawing on Netflix's interactive drama model, users can decide the plot direction through on-chain actions. For example, the choice of 'whether to attack the Boss' will directly impact character assets, deeply binding entertainment actions with on-chain interactions.
Balancing Professionalism and Traffic: Naturally embedding exchange function interpretations in variety show segments (such as demonstrating complex points systems with situational dramas), allowing professional knowledge to efficiently reach users through entertainment mediums.
3. Strategic Synergy of Entertaining Content
In the face of market volatility, both parties reached a consensus on the long-term value of entertainment content:
New User Retention Tactics: MGBX clearly states it will provide dedicated trading zones, liquidity support, and compliance guidance for innovative content projects, helping teams bridge the gap from 'creativity to survival'.
Deep Brand Collaboration: MGBX prefers to collaborate with platforms like Twinkle for brand co-branding, implementing 'watch and learn' through customized series. For example, integrating the exchange's AI function into the storyline, allowing users to understand trading logic while watching.
Web2 Transformation Methodology: Twinkle proposes the 'entertainment first' strategy—first attracting users with popular content, then gradually integrating blockchain characteristics to avoid cognitive barriers caused by technical jargon.
4. Southeast Asia: The Frontier Battlefield of Web3 Entertainment
MGBX keenly captured the opportunity at the Thailand Crypto Summit:
Cultural Adaptation Strategy: Based on the foundation of mobile gaming and fan economy in Southeast Asia, designing 'star interaction + on-chain tasks' gameplay. Users can obtain NFTs by completing idol support tasks, forming an entertainment-social-trading closed loop.
Local Incubation Plans: Opening resource support to locally sticky projects, including liquidity guidance, trading entry connection, and even sharing platform welfare systems.
Conclusion:
This dialogue reveals a key turning point in the evolution of Web3: when trading platforms begin to think about content like entertainment companies, and when content platforms deeply integrate on-chain interactions, a user revolution armed with 'fun' has arrived. The energy released by entertainment is transforming Web3 from a geek tool into a strategic core of public life." MGBX and Twinkle's explorations prove that lowering thresholds is not a compromise, but a smarter way to build the future—when users understand DeFi while watching dramas and participate in DAO governance in variety shows, the singularity of mass adoption of Web3 is truly approaching.