In a challenge to traditional management standards related to corporate treasury assets, Trump Media is aiming to gather the largest strategic reserve of Bitcoin using institutional capital, while simultaneously testing investor appetite for business models that include digital assets in an era of organizational transformation.

Key points:

Trump Media raises $2.44 billion through a private placement that included common stock and cash convertible bonds.

The company intends to create one of the largest Bitcoin funds among publicly traded American companies.

This acquisition could position Trump Media among the top 5 companies globally in Bitcoin ownership.

In this context, Trump Media & Technology Group raised $2.44 billion in a private placement, confirming its plans to establish one of the largest institutional treasury reserves for Bitcoin (Bitcoin-BTC) within the United States. This announcement - issued on May 29 - suggests a notable shift in the company’s financial strategy as it pivots towards Bitcoin as a core treasury asset, within a deal executed through the sale of common stock and guaranteed cash convertible bonds, which included the sale of approximately 55.9 million shares at a price of $25.72$ per share, and $1 billion in interest-free convertible bonds maturing in 2028, with around 50 investment institutions participating in the funding.