🚀 PSG launches a blockchain platform to strengthen ties with fans
☄️ The winner of the UEFA Champions League - Paris Saint-Germain, in partnership with Web3 firm RTB Digital, has launched the PSG World platform.
As stated by the club, PSG has a half-billion fan audience worldwide, but one of the problems is that clubs do not sufficiently strive to own their audience data.
✅ With the new interaction model, PSG aims to rectify the situation.